The search engine Bing has re launched with more focus on social media. Bing has always played second fiddle to giant search engine Google but the new Bing aims to gather some popularity and growth with its social media developments. Managed hosting providers as well as other providers will hopefully use the search engine more and see it as a better functioning one.
The new Bing will be available in the US and UK in the next few days and the rest of the world in the coming weeks. Apart from Bing introducing new social medial tools in its sidebar, they have also evolved the design to be more aesthetically pleasing and more functional. Microsoft pitched the new features that Bing will have, these are:
- Core Search loses many of the social annotations that Bing has added over the years
- Snapshot provides additional information about a particular search listing, without having to leave Bing
- Sidebar serves as a new home for social integration with search
Bing has included a new social tool bar as showed below.
Various social elements will be shown depending on how relevant Bing decides them to be in relation to your search. The four main elements that you will see are:
- Ask Friends
- Friends Who Might Know
- People Who Know
- Activity Feed
Bing is attempting to fill a gap where Google did not have much success at filling with Search Plus Your World. The new Bing is now also using open web data that apparently has more suggestions from a variety of social networks than Google does. It is even including Google. Managed firewall and other logistically created features will enhance search for users.
Time will tell how this new search engine integration with social media search will pan out. Against search engine giants Google, it only seems beneficial and profitable to keep innovating an evolving with searchers.